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AUDACIOUS LIVES
AUDACIOUS LIVES
S E C O N D A R Y L O G O & S U B M A R K
C O L O U R P A L E T T E
S E C O N D A R Y L O G O & S U B M A R K
B R A N D P A T T E R N S
C O L O U R P A L E T T E
T Y P O G R A P H Y
B R A N D P A T T E R N S
T Y P O G R A P H Y
BEAVER & BEE
Service - BRAND IDENTITY & STATIONERY.
Preesha wanted her brand to feel “calming, approachable, simple & clean with a touch of femininity” which is not the obvious description when you think of an accountancy brand but Beaver & Bee isn’t your average accountancy business. It’s aimed at female entrepreneurs, helping them feel calm and confident about their business finances enabling them to lead a life they love.
The carefully curated colour palette is soft and feminine without being cliché pink & sparkly with organic nature inspired icon details symbolising growth and blooming in confidence step by step from bud to bloom. I decided on a simple, clear and contemporary font reflecting the brand values.
T Y P O G R A P H Y
B R A N D P A T T E R N S
C O L O U R P A L E T T E
S E C O N D A R Y L O G O & S U B M A R K
AUDACIOUS LIVES
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