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AUDACIOUS LIVES
AUDACIOUS LIVES
S E C O N D A R Y L O G O & S U B M A R K
C O L O U R P A L E T T E
S E C O N D A R Y L O G O & S U B M A R K
B R A N D P A T T E R N S
C O L O U R P A L E T T E
T Y P O G R A P H Y
B R A N D P A T T E R N S
T Y P O G R A P H Y
BEAVER & BEE
Service - BRAND IDENTITY & STATIONERY.
Preesha wanted her brand to feel “calming, approachable, simple & clean with a touch of femininity” which is not the obvious description when you think of an accountancy brand but Beaver & Bee isn’t your average accountancy business. It’s aimed at female entrepreneurs, helping them feel calm and confident about their business finances enabling them to lead a life they love.
The carefully curated colour palette is soft and feminine without being cliché pink & sparkly with organic nature inspired icon details symbolising growth and blooming in confidence step by step from bud to bloom. I decided on a simple, clear and contemporary font reflecting the brand values.
"I absolutely loved working with Alice on my brief for Beaver & Bee - branding design work for an accounting practice supporting female small business owners. I wanted the brand to look very different from the existing market place and I loved her design aesthetic straight away. She produced logos, submarks, business cards, letterheads and social media banners/templates for my
business. Alice was very reassuring, patient and a great sounding board for ideas. I am delighted with all the final design elements. The only difficult thing was choosing only one of so many beautiful design concepts she produced!"
- PREESHA CHAAYA
T Y P O G R A P H Y
B R A N D P A T T E R N S
C O L O U R P A L E T T E
S E C O N D A R Y L O G O & S U B M A R K
AUDACIOUS LIVES
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